Portfolio

My Projects

A selection of problems I've been brought in to solve — across strategy, content, SEO, and brand.

M-KOPA Website
Website 2023

M-KOPA Website

FourthCanvas · Kenya

M-KOPA, through FourthCanvas agency, needed a website that fully communicated their essence, impact, and offerings.

Research Information Architecture Copywriting SEO Optimisation Stakeholder Alignment
SeamlessHR Inbound Marketing
SEO & Lead Generation 2024 – 2025

SeamlessHR Inbound Marketing

SeamlessHR · Kenya, Nigeria, Ghana, Uganda

#1 ranked HR & Payroll Software across Nigeria, Ghana, Kenya & Uganda

SeamlessHR needed to generate leads through organic search while supporting broader revenue goals, but lacked the SEO foundation to compete for visibility in key markets.

SEO Strategy Keyword Research & Clustering On-Page Optimisation Performance Tracking