Portfolio
My Projects
A selection of problems I've been brought in to solve — across strategy, content, SEO, and brand.
M-KOPA Website
FourthCanvas · Kenya
M-KOPA, through FourthCanvas agency, needed a website that fully communicated their essence, impact, and offerings.
SeamlessHR Inbound Marketing
SeamlessHR · Kenya, Nigeria, Ghana, Uganda
SeamlessHR needed to generate leads through organic search while supporting broader revenue goals, but lacked the SEO foundation to compete for visibility in key markets.
Simius AI Website
Simius AI · US
Simius is a smart home network security made easy. It was newly conceived and in collaboration with TheChumEffect, I joined the team to work on a website that captures its service and communicates its value proposition effectively. I was brought in to lead the website copywriting direction, helping translate an early-stage concept into a structured, user-focused brand experience.
Nomba
FourthCanvas · Nigeria
A website copywriting project delivered through FourthCanvas to help communicate the brand’s offerings with greater clarity, simplicity, and user focus. I was brought into the project to develop website copy that aligned with the brand identity direction while simplifying complex financial and payment solutions into messaging users could easily understand and engage with. This was shortly after their rebrand from Kudi to Nomba.
Ventures Platform
FourthCanvas · Nigeria
A portfolio and content structuring project focused on improving how the firm’s investments, thesis, and ecosystem stories were communicated across the website experience. I worked on the website copywriting, portfolio grouping, and SEO structure to help create a clearer, more navigable experience for users exploring Ventures Platform’s investment portfolio and ecosystem impact across Africa. Worked on this project through Fourthcanvas. View website here - https://www.venturesplatform.com/portfolio
Brand Content Marketing
Anakle · Nigeria
On the Anakle team, I worked with quite a number of notable clients. Each client had a dynamic problem which spanned across; brand awareness, new product launch, amongst many others. I solved problems for the following clients: Globacom Heritage Bank (Octi+) ISN Medical Axxela Malta Guinness Chams Sterling Bank Access Bank Branch App International AutochekNg Royal Exchange Insurance Global Accelerex Minimie Chin Chin Ab InBev (Trophy Stout) AlumUnite.
Brand Visibility + Brand Recall - SeamlessHR
SeamlessHR · Nigeria, Kenya, Ghana
Low market visibility and weak category dominance compared to competitors, resulting in missed opportunities for awareness, consideration, demand generation, and pipeline growth.
Lifecycle Content Strategy for Cross-Border Payments
Leatherback · United Kingdom, Nigeria
Leatherback needed content that built trust fast; customers moving money across borders need confidence before they'll send a single transaction. The brand also needed a team that could execute consistently across channels, not just produce one-off content.
Lead Nurturing & Email Sequencing for B2B SaaS
SeamlessHR · Nigeria, Kenya, Ghana
SeamlessHR was generating organic traffic and inbound interest, but traffic alone doesn't close deals, leads were dropping off between "downloaded a resource" and "actually talked to sales." There was no structured nurture path translating early-stage interest into Sales Accepted Leads and Sales Qualified Leads the revenue team could trust and act on.