The Problem
Simius is a smart home network security made easy. It was newly conceived and in collaboration with TheChumEffect, I joined the team to work on a website that captures its service and communicates its value proposition effectively. I was brought in to lead the website copywriting direction, helping translate an early-stage concept into a structured, user-focused brand experience.
What I Did
- Developed the website information architecture to create a clear and intuitive user journey.
- Structured the website sitemap and content flow to align with product goals and audience intent.
- Wrote conversion-focused website copy across key pages including homepage, about, solutions, and CTA sections.