SeamlessHR Inbound Marketing

The Problem

SeamlessHR needed to generate leads through organic search while supporting broader revenue goals, but lacked the SEO foundation to compete for visibility in key markets.

What I Did

• Audited the existing website for SEO gaps and opportunities.
• Researched and mapped keywords by intent across target markets.
• Executed a full SEO rollout — optimising web pages and all published content.
• Ranked SeamlessHR's short-tail and long-tail keywords consistently across Nigeria, Ghana, Kenya, and Uganda.
• Maintained SeamlessHR as the #1 ranked HR & Payroll Software in each target country.