The Problem
A portfolio and content structuring project focused on improving how the firm’s investments, thesis, and ecosystem stories were communicated across the website experience. I worked on the website copywriting, portfolio grouping, and SEO structure to help create a clearer, more navigable experience for users exploring Ventures Platform’s investment portfolio and ecosystem impact across Africa. Worked on this project through Fourthcanvas. View website here - https://www.venturesplatform.com/portfolio
What I Did
- Developed website copy across portfolio and supporting sections to improve clarity, readability, and storytelling.
- Structured and grouped portfolio companies into more intuitive categories to improve user navigation and content discoverability.
- Refined content hierarchy and page structure to better communicate the firm’s investment thesis and ecosystem focus.
- Worked on information flow and content organization to support both user experience and search engine indexing.