Brand Visibility + Brand Recall - SeamlessHR

The Problem

Low market visibility and weak category dominance compared to competitors, resulting in missed opportunities for awareness, consideration, demand generation, and pipeline growth.

What I Did

• Launched and executed high performing teams refresher campaign [world-cup -themed]
• Ensured 90% of brand campaigns were supported with full asset suite
• Created and implemented content strategy for thought leadership, product positioning, and employer branding
• Increased organic traffic from priority African markets by 16% from baseline within a quarter