Lead Nurturing & Email Sequencing for B2B SaaS

The Problem

SeamlessHR was generating organic traffic and inbound interest, but traffic alone doesn't close deals, leads were dropping off between "downloaded a resource" and "actually talked to sales." There was no structured nurture path translating early-stage interest into Sales Accepted Leads and Sales Qualified Leads the revenue team could trust and act on.

What I Did

• Built full-funnel content mapped to TOFU, MOFU, and BOFU stages, designing each piece to move a lead to the next stage rather than sit as standalone content
• Designed and ran email nurture sequences segmented by lead behavior and lifecycle stage, warming up inbound leads before sales handoff
• Built outbound sequencing to complement inbound nurture, re-engaging cooler leads and filling pipeline gaps organic alone couldn't cover
• Aligned nurture criteria with sales on what qualified a lead as SAL- and SQL-ready, tightening the handoff between marketing and revenue
• Organic content and nurture sequencing combined to generate Sales Accepted Leads (SALs) - content wasn't just generating traffic, it was directly converting into qualified pipeline