I turn great products into brands people choose.
From positioning and GTM strategy to messaging that converts, I bridge the gap between what a product/brand does and why a customer needs it.
Trusted by the most recognisable brands across Africa, US, UK and beyond.
What I Do
I work across these pillars to drive business outcomes.
Product Marketing
Positioning products for the right market, at the right time, with the right message.
- — Defined and refined ICPs and buyer personas across multiple B2B and B2C market segments in Africa.
- — Built end-to-end GTM strategies for new feature launches, product reintroductions, and market expansions [Kenya, Ghana].
- — Developed 10+ sales enablement assets including pitch decks, one-pagers, solution briefs, and battle cards to support revenue teams.
- — Executed regulatory-compliant messaging for financial products including loans, earned wage access, and salary advance solutions.
- — Produced case studies, testimonials, and industry-specific use cases to support pipeline growth.
Content Marketing & SEO
Building content systems that attract, educate, and convert.
- — Led end-to-end content strategy aligned with revenue and organic growth goals.
- — Executed SEO-driven long-form content that consistently generated qualified inbound leads.
- — Conducted keyword research and clustering across multiple regions, ranking priority keywords at #1.
- — Produced full-funnel content across TOFU, MOFU, and BOFU stages for lead nurturing and activation.
- — Managed editorials, newsletters, and lead magnets across multiple countries.
Growth & Lifecycle Marketing
Turning users into loyal customers through smart, targeted communication.
- — Developed segmented storytelling campaigns tailored to customer personas and lifecycle stages.
- — Generated leads and moved them through cycles: Lead → MQL → SAL → SQL.
- — Pioneered push notification campaigns reaching 8,000+ users across different triggers.
- — Grew open rate, CTR, and conversion rate — and iterated accordingly.
Brand & Campaign Marketing
Building brand presence and executing campaigns that cut through.
- — Developed creative campaign copy for major brands: Globacom, Heritage Bank, AB InBev, Access Bank, AutochekNG, and Branch International.
- — Wrote OVC, TVC, and radio commercial scripts for Globacom, Malta Guinness, Access Bank, and Sterling Bank.
- — Coordinated the Fundall virtual dollar card launch — 500+ downloads, #1 on trend-table.
- — Managed influencer collaborations including scriptwriting and content direction.
The Journey
From agency beginnings to leading teams.
Here's how the story unfolded.
Social Media Intern
Anakle
Social Media Intern
Anakle
Social Media Associate
Anakle
Social Media Associate
Anakle
Content Associate
Anakle
Content Associate
Anakle
Brand Engagement Manager
Fundall
Brand Engagement Manager
Fundall
Content Marketing Associate
Studio14
Content Marketing Associate
Studio14
Content Marketing Associate
Jeeter
Content Marketing Associate
Jeeter
Senior Content Writer / Storyteller
FourthCanvas
Senior Content Writer / Storyteller
FourthCanvas
Growth & Product-Content Marketing Specialist
SeamlessHR
Growth & Product-Content Marketing Specialist
SeamlessHR
Product Marketing Specialist
Seamlesshr
Product Marketing Specialist
Seamlesshr
Selected Work
Every project started with a problem. Here's how I solved them.
SeamlessHR Inbound Marketing
SeamlessHR · Kenya, Nigeria, Ghana, Uganda
SeamlessHR needed to generate leads through organic search while supporting broader revenue goals, but lacked the SEO foundation to compete for visibility in key markets.
Ventures Platform
FourthCanvas · Nigeria
A portfolio and content structuring project focused on improving how the firm’s investments, thesis, and ecosystem stories were communicated across the website experience. I worked on the website copywriting, portfolio grouping, and SEO structure to help create a clearer, more navigable experience for users exploring Ventures Platform’s investment portfolio and ecosystem impact across Africa. Worked on this project through Fourthcanvas. View website here - https://www.venturesplatform.com/portfolio
Brand Content Marketing
Anakle · Nigeria
On the Anakle team, I worked with quite a number of notable clients. Each client had a dynamic problem which spanned across; brand awareness, new product launch, amongst many others. I solved problems for the following clients: Globacom Heritage Bank (Octi+) ISN Medical Axxela Malta Guinness Chams Sterling Bank Access Bank Branch App International AutochekNg Royal Exchange Insurance Global Accelerex Minimie Chin Chin Ab InBev (Trophy Stout) AlumUnite.
Lifecycle Content Strategy for Cross-Border Payments
Leatherback · United Kingdom, Nigeria
Leatherback needed content that built trust fast; customers moving money across borders need confidence before they'll send a single transaction. The brand also needed a team that could execute consistently across channels, not just produce one-off content.
Get in touch
Say hello to Faith.
Got an idea in mind, or a product you've built? Let's discuss how to reach the right audience.